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Max Mara Fashion launches new flagship store in Sydney

Max Mara Fashion, the renowned Italy-based luxury fashion line, recently launched its first-ever street level flagship store in Sydney. The expertise of Duccio Grassi Architects has helped this Italian luxury brand spread its wings in the heart of Sydney, the capital city of Australia. The brand aims to use the materials that purely reflect the Italian artistry in couture.

Max Mara New Store

The Max Mara fashion group is globally acclaimed for its off-the-rack exemplary coats & Italian tailoring heritage.

Let us learn more about this Italian Fashion Line.

Insight into the History of the Italian Heritage Brand

Max Mara is an Italy-based fashion line that deals in ready-to-made clothing. Established by Achille Maramotti in 1951, Max Mara managed to expand its stores to 105 countries at over 2,300 locations till date.

The founder of these Store, Achille Maramotti, began to design tailored clothes in year 1947. He finally established Max Mara official stores in 1951.

While the name “Max” was taken from an ever-stylish local character named Count Max, “Mara” came from the founder’s surname.

Max Mara Sydney Store

Achille Maramotti was a visionary who foresaw the requirement of mass production of designer & finest quality clothes. Though Max Mara fashion stores expanded to around 35 distinct labels, women fashion-wear remains the core of this Italian Fashion Line.

Some of the brands owned by Max Mara include Sportmax, Weekend Max Mara, iBlues, MAX & Co., Sportmax Code & Marella. The latest brand of Max Mara fashion was founded in year 1980 & named after great grandmother of the founder, Marina Rinaldi.

After the death of Achille Maramotti in January 2005, his kids, two sons & daughter, took over their father’s business.

The brand-new Max Mara Flagship store in Sydney

Max Mara, the Italian Luxury fashion brand, recently unveiled its first flagship store in Australia’s capital city, Sydney. The renowned Duccio Grassi Architects made a remarkable contribution in designing the exclusive Max Mara Sydney store. The key features of store’s design are its texture & color. The interior of the Max Mara store are embellished with iron, wood & stones.

The new Max Mara Flagship Store in the heart of the Sydney boasts of its opulent location & everlasting elegance. This new store is home to the exclusive Sportmax & Max Mara collection and its wide-ranging collection of accessories.

Max Mara Fashion Store

The much awaited Max Mara flagship store claims an iconic space in Sydney’s Central Business district. The notable features of the store are its contemporary design, unique space & the usage of oak, natural stones & brass in its interior.

While the materials used in the luxurious Max Mara collection is known for its glorious association with Italian craftsmanship, the interior of the store has rather modern design.

The architects of the brand-new Max Mara Fashion Store have paid close attention to even the smallest details. They have laid emphasis on maintaining a balance between the aesthetics & ideology.

Jennifer Lopez in Max Mara Coat

The glory of this Italian luxury fashion brand, certainly, is known far & wide. No wonder why renowned faces of Hollywood such as Rosie Huntington-Whitely, Karlie Kloss, Jennifer Lopez, Alison Brie & Alexa Chung were observed donning dresses from the Max Mara collection recently.

To check what all Max Mara’s dream fashion collection has, head out to 363, George Street, Sydney.



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